With all the pressure in this industry to deliver great user experiences and earn five-star reviews, digital teams can forget a thing or two when it comes to app development and testing. Here are four best practices worth remembering.
1. Consider why you're building an app in the first place
Providing the public with a mobile app is a critical aspect of modern business, but sometimes you get so caught up in just getting your mobile app out to consumers that you forget why you started building an app in the first place. While you might have an overarching objective, many experts recommended creating apps that will have an impact on specific goals.
"Mobile is really about supporting your overall business objective," Forrester Research analyst Julie Ask told Computerworld. "Sometimes it's around revenue or sales, sometimes it's about influencing sales in stores. It could be about customer service."
2. Ensure tight security
Consumers must have a good experience on your mobile app, and that often means devoting a wealth of resources to creating an awesome user interface or taking advantage of specific smartphone features. However, many mobile app developers forget to double-down on mobile app security. According to BlueBox's recent report on travel app security, 40% of Android apps and 60% of iOS apps that it tested had flaws in code that threaten user privacy.
3. Provide continuous quality by keeping up with changes
Every few months, a new smartphone or tablet is announced. For you, this is great news — it's great to be in a profession with constant innovation — but you must always remember that the next most-wanted feature hasn’t happened yet. You can’t predict consumer trends, so you must ensure continuous quality by doing performance testing and mobile app monitoring and releasing updates that take advantage of the newest capabilities.
4. Customers must be satisfied
At the end of the day, you’re developing mobile apps for end users and you need to test for specific user profiles. If you don’t please your target consumers, your app will start to slide down the slippery slope of poor app store reviews and user churn.
In a conversation with Computerworld, Alan Pelz-Sharpe, research director for social business at 451 Research, was referring to mobile app development when he explained that "It’s all about understanding the personas and building the apps around the personas."
In that regard, mobile apps should always meet a need, make a process easier or provide tools that otherwise aren’t available on mobile devices.
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