What Makes a Great Digital Experience?

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The term “digital experience” can seem like just a buzzword, until you actually … um … experience it. And, in order to be successful, providing a good digital experience for your users is a necessity. Users demand that their digital experiences be beautiful, seamless and useful.

Digital experiences are driven by seamlessness, a concept that comes alive every time we start streaming a TV show on our smartphone and resume it later on a laptop; or when we pause a Spotify playlist and pick it up on the car dashboard; or when your customers add items to their shopping cart on the phone and finish the transaction on a tablet.

Listen to a podcast about the importance of ensuring digital quality and how technical and business teams need to work together to achieve it.

These little cross-device journeys are now daily events for most of us. As a matter of fact, according to Criteo’s State of Mobile Commerce, 4 out of 10 transactions take place on multiple devices. Consumers don’t, of course, realize we’re having a digital experience … as long as the journey is seamless. However, for website and app developers, selecting which tools to use to create a good digital experience can be difficult.

For more on what makes for a great digital experience, watch Perfecto’s CMO Christopher P. Willis in this video quicktake:

A Great Digital Experience Is Supported by a Great Responsive Web Test Strategy

2017-08-03T13:28:45+00:00 Digital Experience, Responsive Web Design|Comments Off on What Makes a Great Digital Experience?
Shane is Perfecto's Content Marketing Manager. He oversees the company's content production, including the corporate blog, white papers, podcasts and infographics. Shane brought with him to Perfecto 12 years of technology journalism experience in roles such as Managing Editor for InformationWeek and Assistant Managing Editor and Senior Writer at CIO.com where his writing garnered an ASBPE Award for his blog, "Eye on Microsoft" and a min Editorial & Design Award. You can find Shane obsessing over mobile technology, sports and pop culture on Twitter @smoneill.