Video QuickTake: What Quality Means in the Age of Digital

//Video QuickTake: What Quality Means in the Age of Digital

The experience consumers have with brands has been evolving over the past five years. What used to be physical interactions with a bank, a retail store or a network provider are more likely to be digital interactions where customers look to mobile devices and apps, websites and social media to engage with brands and get things done. This shift has made it critical for any enterprise delivering online services to make sure they are delivering digital quality across every desktop and mobile platform.

Learn about the importance of digital quality for both technical and business teams

The fact of the matter is that in 2016 if you want loyal customers who are excited about your brand and products, you can’t afford not to give them a high-quality digital experience across all channels — wearables, smartphones and tablets (both native apps and web), desktop browsers, social media, and IoT scenarios like connected cars and Nest thermostats.

In this Video QuickTake, Perfecto president Rainer Gawlick talks about the convergence of digital quality across mobile, web and IoT. Take a look.

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Shane is Perfecto’s Content Marketing Manager. He oversees the company’s content production, including the corporate blog, white papers, podcasts and infographics. Shane brought with him to Perfecto 12 years of technology journalism experience in roles such as Managing Editor for InformationWeek and Assistant Managing Editor and Senior Writer at where his writing garnered an ASBPE Award for his blog, “Eye on Microsoft” and a min Editorial & Design Award. You can find Shane obsessing over mobile technology, sports and pop culture on Twitter @smoneill.

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