apple watch

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2016 Will Be the Year for Wearables, So Test Wisely

You don't have to look far to see the digital transition in practice. Airlines, banks and retail giants are making their products available on various digital platforms to satisfy their customers, grow their business and compete in a challenging market. Wearable devices are the newest contributors to the "digital experience" and will continue making progress in 2016. According to an IDC report, basic wearables such as fitness trackers are growing by 76% year-over-year, while smart

The Mobile Devices to Test On, Both Now and Soon

Our newly-released Mobile Test Coverage Index is helping mobile teams create a test plan that covers the devices and operating systems their customers are using. But let's make one thing clear: the devices you're targeting are a moving target themselves and the cast of characters will change every quarter. Our industry-first report – which can be downloaded here -- provides an index for reaching 30 percent, 50 percent and 80 percent test coverage in North

Apple Watch: First Impressions From The CMO

The Apple Watch  is finally out in the wild, and to mark the occasion, Perfecto Mobile’s chief marketing officer Christopher Willis put the watch through its paces. His verdict? Lukewarm. Despite being a self-professed gadget addict, Willis is not yet sold on the concept of the Apple Watch, and, at least today, sees it as a small screen view of your iPhone rather than a “need to have” device. Christopher P. Willis Here are

Apple Watch is Bringing Us Places that We Don’t Even Know About Yet

Apple did what Apple does best yesterday, they previewed a new device which was not the first of its kind (we've got a lot of smart watches in our cloud!) but definitely the most anticipated. And as the founder of Perfecto Mobile, getting to play with gadgets is a huge perk of the job for me. Apple, Android, bring it on - I love my gadgets. I'm particularly enthused about Apple Watch because I truly

  • Optimize Digital Experience Across Wearables and IoT

Are you ready to deliver the experience users expect with Apple Watch and other wearables?

Maybe you just finished watching the Apple Watch announcement and maybe you have some questions. Is your app ready to deliver a great digital experience? What is your reaction? Here's was we're thinking... How will this effect the mobile market? What new trends will this bring? What are the concrete, no-arguments-here benefits of keeping connected via a piece on your wrist? And of course we've been asking ourselves for some time now, how will this